Executive Sales & Marketing Association
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Executive Sales and Marketing Association (ESMA) represents and enhances the capabilities of Georgia’s sales and marketing professionals.

Introductory Membership Special Offer $125 annual membership a 35% savings. Over 10 events this year, with 2 member only sessions, Save money and join on March 19th. Limited time offer.

In 2011 Key panelists included the following companies:

Delta Airlines, Emory University, McKinsey, BNY Mellon, General Electric, Marsh, Nielsen, Sage Software, Exact Target, Silverpop. All leading marketing and sales executives that shared with our ESMA audience their challenges, issues and ideas.

There is tremendous advantage to networking with our members. In 2011 over 500 people attended our events from in Presidents and CEOs, VP of Sales, VP of Marketing, and Directors or individual contributors.

Membership is open to anyone who works in the sales or marketing profession or related areas:

  • Direct sales

  • Sales management

  • Marketing

  • Business development

  • Sales operations

  • Alliances

  • Channels

 

ESMA is an all-volunteer association. As such, we rely upon the time and expertise of all individuals for the benefit of all. We have a dynamic Board providing leadership and guidance and we are always in need of volunteers to help us with membership, events, sponsorships, obtaining external thought leaders, SIGs, PR, and our website. 

 

 Crossing the Chasm - Ensuring Sales and Marketing Work Together

May 21, 2012

 TO REGISTER CLICK HERE

Companies across all industries are intensifying their quest for bottom-line performance improvements which is resulting in draconian cost cutting, evaporating capital budgets and executive level approvals required on all expenses. 
 
In this environment, the only thing scarcer than credit is executive-level attention. As a result, it is more difficult than ever to even know if our message is being heard.  So, how do we as sales and marketing executives use our smaller budgets and limited time to ensure we our positioned correctly, communicating effectively and properly deployed to actually win business.
 
Our panelists will share their knowledge and experience related to:
  • • What information does marketing need from sales to develop a compelling story
  • • Who should own leads, when should they be handed to sales  and what is the optimum hand-over to sales
  • • How to get and keep the attention of influencers and decision makers.
  • • How marketing can support sales during a sales cycle
  • • How to measure success for continuing improvement
Join us for a lively panel discussion about how to ensure sales and marketing are working together to grow your revenues.

Monday, May  21, 2012 (5:30 - 8:00 PM)

  5:30 PM - Networking/Hors d'oeuvres

  6:45 PM - Panel discussion and Q&A

  8:00 - Conclude
 

 TO REGISTER CLICK HERE

Ravinia Club

Two Ravinia Drive #100

Atlanta GA 30346

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